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Pro-Line Announces Hollywood Makeover

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By: TOM BRANNA

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Pro-Line International is launching the TCB Makeover with a Star Sweepstakes in partnership with Sophisticate’s Black Hair. The Alberto-Culver subsidiary’s sweepstakes entitled, “Taking Care of Beauty” will be giving away 10 first prizes, a year’s supply of TCB products and one grand prize package for two, which includes a trip to Hollywood for a celebrity makeover, a photo shoot for Sophisticate’s Black Hair magazine and $10,000 cash for spending. Grand-prize winners will also be introduced to...

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